With over six years experience in the digital design space – half of that at the BBC – I've delivered creative work for an audience of millions.
I've also worked directly with teams and individuals on a freelance basis – understanding their unique needs and delivering tasteful and impactful design solutions.
I'd love to work with you.
I design and build modern, user-centred websites that balance clarity, craft, and accessibility. My experience at the BBC has shaped my approach to digital design – applying first-class UX principles and thoughtful interaction patterns to products used by millions. From education to small business, I create online experiences that feel intuitive, polished, and effortless for every visitor.
I build in Framer, creating bespoke layouts and smooth interactions that express your brand with confidence. Whether you need a clean, credible website or a more expressive digital presence, I’ll deliver a site that’s distinctive, easy to use, and tailored to your goals. I can also extend your visuals across social graphics, icons, presentations, and digital ads – keeping your brand consistent and professional wherever it appears.
"Sam did fantastic work producing a brand identity that was modern, funky, and full of energy."
Craig Steele, Digital Skills Education
"Sam's designs are consistently clean and thoughtful – I really value how clearly he explains the reasoning behind his decisions."
Senior Software Engineer, BBC
"Sam has a fantastic design eye, his work is always very well thought through and executed"
Senior UX Designer, BBC
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