Work with me in 2025/26

Work with me in 2025/26

Work with me in 2025/26

Work with me in 2025/26

OPEN FOR NEW CLIENTS

OPEN FOR NEW CLIENTS

  • UX DESIGN

  • INTERACTION DESIGN

  • DESIGN SYSTEMS

  • BRANDING

  • BESPOKE DESIGN PROJECTS

With over six years experience in the digital design space – half of that at the BBC – I've delivered creative work for an audience of millions.


I've also worked directly with teams and individuals on a freelance basis – understanding their unique needs and delivering tasteful and impactful design solutions.


I'd love to work with you.

Web & Digital Design

Web & Digital Design

Web & Digital Design

I design and build modern, user-centred websites that balance clarity, craft, and accessibility. My experience at the BBC has shaped my approach to digital design – applying first-class UX principles and thoughtful interaction patterns to products used by millions. From education to small business, I create online experiences that feel intuitive, polished, and effortless for every visitor.


I build in Framer, creating bespoke layouts and smooth interactions that express your brand with confidence. Whether you need a clean, credible website or a more expressive digital presence, I’ll deliver a site that’s distinctive, easy to use, and tailored to your goals. I can also extend your visuals across social graphics, icons, presentations, and digital ads – keeping your brand consistent and professional wherever it appears.

Branding

I can create clear, memorable brand identities that communicate who you are and why you matter. Drawing on experience branding initiatives in the education sector – and applying the same design principles I’ve honed at the BBC – I develop visual systems that feel distinctive, coherent and built to last.


From full brand packages to the supporting assets that bring them to life, I can deliver everything you need to show up with confidence: logos, typography, colour systems, print materials, and social media graphics. The result is a brand that feels unified, expressive, and ready to connect with your audience.

Bespoke Design Services

Not every project fits a template. I offer bespoke design services for unique ideas, specialised campaigns, or one-off pieces that require a tailored approach. With experience across decks, UX audits, prototypes and app concepts at the BBC, I can help shape and refine digital experiences at any stage – from idea to execution.


Whether you need a striking poster, a polished presentation, a product prototype, or a custom-designed asset for a specific project, I’ll craft something considered, distinctive and fit for purpose. From UX deliverables to unusual creative pieces, I bring a thoughtful design process to whatever you need – no matter how niche.

Branding

Branding

Branding

I can create clear, memorable brand identities that communicate who you are and why you matter. Drawing on experience branding initiatives in the education sector – and applying the same design principles I’ve honed at the BBC – I develop visual systems that feel distinctive, coherent and built to last.


From full brand packages to the supporting assets that bring them to life, I can deliver everything you need to show up with confidence: logos, typography, colour systems, print materials, and social media graphics. The result is a brand that feels unified, expressive, and ready to connect with your audience.

Bespoke Services

Bespoke Services

Bespoke Services

Not every project fits a template. I offer bespoke design services for unique ideas, specialised campaigns, or one-off pieces that require a tailored approach. With experience across decks, UX audits, prototypes and app concepts at the BBC, I can help shape and refine digital experiences at any stage – from idea to execution.


Whether you need a striking poster, a polished presentation, a product prototype, or a custom-designed asset for a specific project, I’ll craft something considered, distinctive and fit for purpose. From UX deliverables to unusual creative pieces, I bring a thoughtful design process to whatever you need – no matter how niche.

"Sam did fantastic work producing a brand identity that was modern, funky, and full of energy."

Craig Steele, Digital Skills Education

"Sam's designs are consistently clean and thoughtful – I really value how clearly he explains the reasoning behind his decisions."

Senior Software Engineer, BBC

"Sam has a fantastic design eye, his work is always very well thought through and executed"

Senior UX Designer, BBC

Recognition

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025