Work with Me

OPEN FOR NEW CLIENTS

UX DESIGN
INTERACTION DESIGN
DESIGN SYSTEMS
BRANDING
BESPOKE DESIGN PROJECTS

With over seven years experience in the digital design space – more than half of that at the BBC – I've delivered creative work for an audience of millions.

I've also worked directly with teams and individuals on a freelance basis – understanding their unique needs and delivering tasteful and impactful design solutions.

I'd love to work with you.

Web & UX

Designing websites and digital products that are clear, usable, and thoughtfully structured. This includes UX strategy, interface design, and scalable design systems that help products work better for real people.

Branding

I can create clear, memorable brand identities that communicate who you are and why you matter. Drawing on experience branding initiatives in the education sector – and applying the same design principles I’ve honed at the BBC – I develop visual systems that feel distinctive, coherent and built to last.

From full brand packages to the supporting assets that bring them to life, I can deliver everything you need to show up with confidence: logos, typography, colour systems, print materials, and social media graphics. The result is a brand that feels unified, expressive, and ready to connect with your audience.

Bespoke Design Services

Not every project fits a template. I offer bespoke design services for unique ideas, specialised campaigns, or one-off pieces that require a tailored approach. With experience across decks, UX audits, prototypes and app concepts at the BBC, I can help shape and refine digital experiences at any stage – from idea to execution.

Whether you need a striking poster, a polished presentation, a product prototype, or a custom-designed asset for a specific project, I’ll craft something considered, distinctive and fit for purpose. From UX deliverables to unusual creative pieces, I bring a thoughtful design process to whatever you need – no matter how niche.

Digital and Motion

Animation and motion design that bring digital experiences to life, from micro interactions and UI animation to visual effects. Digital design that

Branding

Creating visual identities that give organisations a clear and consistent voice. This includes logos, typography, visual systems, and brand guidelines designed to work seamlessly across digital and physical spaces.

Bespoke Services

Custom creative work – experimental web projects, interactive pieces, physical design, or collaborations that require a tailored design approach.

"Sam did fantastic work producing a brand identity that was modern, funky, and full of energy."

Craig Steele, Digital Skills Education

"Sam's designs are consistently clean and thoughtful – I really value how clearly he explains the reasoning behind his decisions."

Senior Software Engineer, BBC

"Sam has a fantastic design eye, his work is always very well thought through and executed"

Senior UX Designer, BBC

Recognition

GCU STAR Awards 2022
Best Individual Contributor
The EDIT Magazine
Graphic Design Festival Scotland / INTL
2019 Live Project
Group Winner

GCU STAR Awards 2022
Best Individual Contributor
The EDIT Magazine
Graphic Design Festival Scotland / INTL
2019 Live Project
Group Winner

Designed and built in Glasgow, Scotland