SAM w SMITH is the independent design practice of Glasgow-based designer Sam Smith.


I work across digital design, graphic design, motion and visual storytelling, with a particular interest in culture, cities and the ways information can be communicated visually.


I'm a UX designer at the BBC. Outside of that, SAM w SMITH is where I make things independently, collaborate with people and take on selected freelance projects.


For commissions, collaborations or other enquiries, get in touch below.

"Sam did fantastic work producing a brand identity that was modern, funky, and full of energy."

Craig Steele, Digital Skills Education

"Sam's designs are consistently clean and thoughtful – I really value how clearly he explains the reasoning behind his decisions."

Senior Software Engineer, BBC

"Sam has a fantastic design eye, his work is always very well thought through and executed"

Senior UX Designer, BBC

Recognition

Designed and built in Glasgow, Scotland

© Sam Smith 2026

Designed and built in Glasgow, Scotland

© Sam Smith 2026